Author: Mike Davis

Online Orders

Online Orders Update

April 8th, 2020

Due to increased order volumes, there may be a delay in pick-up times compared to what you have come to expect over these last three weeks. We appreciate your patience as we continue to work through this new process and will communicate your pick-up time once we have it assigned. Thanks again for your patience and understanding.

NLC and Rock Spirits being production of Hand Sanitizer

NLC and Rock Spirits begin production of Hand Sanitizer

April 3rd 2020

We are proud to announce that the Newfoundland and Labrador Liquor Corporation (NLC) has repurposed its bottling plant operation, Rock Spirits, and started production of hand sanitizer. Rock Spirits expects to produce over 400,000 litres in the next several weeks, to be delivered to front-line workers, including first responders and other personnel within the public healthcare sector, as directed by the Department of Health and Community Services. Hand sanitizer will be produced for the Government of Newfoundland and Labrador and will be delivered through NLC’s province-wide distribution network via its Distribution Centre at East White Hills Road in St. John’s. As production proceeds over the next few weeks, the Department of Health and Community Services may consider providing to other priority groups and personnel, depending on available supply.

Rock Spirits Hand Sanitizer

NLC’s Update to COVID-19

NLC’s Update to COVID-19

March 31, 2020

NLC’s primary focus remains on the health and safety of its employees and customers. As such, Corporate NLC Liquor Stores remain closed to the general public until further notice. In consultation with its partners at NAPE and Government, NLC is providing a temporary service, which allows for the ordering and pick up of product at Corporate NLC Liquor Store locations.

Customers may order by calling their preferred NLC Liquor Store directly or by completing an order online at www.nlliquor.com. Please note that the following stores are not available for this service:

  • Queen Street Liquor Store, St. John’s
  • Murphy Square satellite store, Corner Brook
  • Trans Canada Highway satellite store, Clarenville
  • Centennial Square satellite store, Mount Pearl
  • Lake Avenue satellite store, St. John’s
  • Newfoundland Drive satellite store, St. John’s

To ensure the safety and well-being of staff and customers and to reduce the potential for spread of COVID-19, NLC has taken the following additional measures:

  • Accepting non-cash methods of payment only – via debit and credit card. While we strongly encourage the use of TAP, pin pads are available, and will be sanitized before and after each transaction.
  • Serving one customer at a time and enforcing appropriate social distancing both inside and outside of stores;
  • Not accepting redeemable offers such as beer caps and coupons – these may be redeemed at a later time
  • Plexiglass partitions have now been installed at all pick-up lanes.
  • When placing an order for pick-up, customers are advised that orders will be kept for a maximum of 24 hours after their assigned pick-up time. After this time, the order will be voided and product returned to inventory.

We appreciate your patience, as we continue to monitor this rapidly evolving situation and adjust our services and approach accordingly.

Please note that as Liquor Express stores are under management of private operators, these locations may be open for business at this time.

For full details, visit our Online Ordering page.

Message from our President & CEO

Message from our President & CEO

To our NLC Customers and Employees

The depth of our commitment in the face of challenge is determined by the measures we take to keep our customers, communities, families and NLC team members safe. The circumstances we face today
are some of the most unique and challenging we have ever encountered. But with your safety and well
being as our overriding priority, we will ultimately prevail.

In addition to the normal measures we have always had in place to protect customers and staff, we have
in the past couple of weeks taken unprecented steps across our entire NLC operations to help ensure
that we are doing every thing possible so that anyone who works with us or anyone whom we serve are
being afforded the protection that is necessary while this crisis persists. These measures include physical
distancing protocols, enhanced sanitation measures, work-from-home arrangements where possible,
and the expanded use of protective personal equipment. In addition, we have introduced a full suite of
changes in our store operations that have included ‘order and pick-up’ processing, a limit of one
customer in the store at a time, security staff at each retail location, plexiglass barriers, restricted
payment methods, reduced staffing levels, staggered shift patterns and more. In fact, we are confident
that our new store measures exceed those in place in any other province in the country.

I am also proud to tell you that Team NLC is stepping up to make a major contribution to our province’s
broader crisis response strategy. We are repurposing our blending/bottling operation to produce hand
sanitizer. In the coming days and weeks, we will produce more than 400,000 litres, and make it available
at the direction of government to health care workers, first responders and other personnel on the front
lines of tackling this pandemic. To me, this is an amazing example of showing the very best of NLC.

I want you to know that your health and safety is our key priority. We continue to monitor
developments on a daily, and even hourly, basis. You rely on Team NLC to make our products available
to you. But you expect us to do that safely and responsibly at all times, and especially under current
circumstances. It is our commitment to you, our customers, and to you, our staff, that we will do exactly
that.

This remains a complicated and rapidly evolving situation that reminds us that we are all part of a
broader society with a responsibility to look out for one another. We appreciate your patience and
understanding as we strive to protect our employees and community, while making every effort to being
there to serve you through this journey.

Be safe, be diligent, and take care.

Regards

Bruce Keating,
President and CEO

NLC’s Updated Response to COVID-19

NLC’s Updated Response to COVID-19

MARCH 20TH, 2020

NLC’s primary focus during the spread of COVID-19 is on the health and safety of its employees and customers. As such, Corporate NLC Liquor Stores will close to the general public until further notice, effective end of business today, Friday, March 20th. In consultation with its partners at NAPE, NLC is pleased to launch a temporary service, which will allow for the ordering and pick up of product at Corporate NLC Liquor Store locations.

Customers may order by calling their preferred NLC Liquor Store directly or by completing an order online at https://nlliquor.com/buy-product/. Please note that the following stores will not be available for this service:
  • Queen Street Liquor Store, St. John’s
  • Murphy Square satellite store, Corner Brook
  • Trans Canada Highway satellite store, Clarenville
  • Centennial Square satellite store, Mount Pearl
  • Lake Avenue satellite store, St. John’s
  • Newfoundland Drive satellite store, St. John’s
In order to prepare for this new service, stores will accept orders starting tomorrow, March
21st, and will begin pick-ups Sunday, March 22nd. Stores will be operating at reduced hours.
Please visit https://nlliquor.com/store-locator for details.
To ensure the safety and well-being of staff and customers and to reduce the potential for spread of COVID-19, NLC is taking the following additional measures:
  • Accepting non-cash/non-contact methods of payment only – TAP ONLY via debit and credit card. This will limit the transaction to $100.
  • Serving one customer at a time and enforcing appropriate social distancing both inside and outside of stores;

  • Not accepting gift cards and redeemable offers such as beer caps/coupons – these methods of payment can be redeemed at a later time;

  • NLC is determined to honour its commitment to AIR MILES Reward Program Collectors. AIR MILES collectors should keep their receipts. The NLC is actively working on a solution to ensure that Collectors get miles on their purchases. Should you have any questions, please contact the NLC.

  • Installing plexiglass partitions at pick-up lanes.

We appreciate your patience, as we continue to monitor this rapidly evolving situation and
adjust our services and approach accordingly.
Please note that as Liquor Express stores are under management of private operators, these
locations may be open for business at this time
NLC’s website, www.nlliquor.com will be updated at 10:00 AM Saturday, March 21st to reflect
this new service.

Media Contact

Darrell Smith

Manager, Marketing and Communications

Newfoundland & Labrador Liquor Corporation

(709) 724-1165

Darrell.Smith@nlliquor.com